Ulam Labs - In a crowded market, how can a software house stand out? | Creanso
Logo
Branding Product Design Websites E-commerce Projects Let's talk
Stage / 01.1 BRANDING

Ulam Labs

A fresh new look for Ulam Labs, a software development company that works on projects for industry titans like Microsoft, Yahoo!, and Forbes.

Scope

Brand analysis, Key-visual, Communication Strategy, Visual Communication System, Logo design, Copywriting.

Ulam Labs, branding project by Creanso
Ulam Labs, branding project by Creanso
Ulam Labs, branding project by Creanso
01. Challenge

How to make the team’s unique philosophy and approach effectively communicated in an already saturated software house market? Our project is to create the first version of the image, Visual Communication and graphic materials for a player that has the appetite to be a leader.

02. Solution

Through our workshops and work with the client, we knew clearly that the new image had to communicate quality and experience, which reflects the high price level of the services offered.

Ulam Labs is named after the great Polish scientist and mathematician, Stanislaw Ulam. We wanted the new image to correspond with the brand name – so the logo we created was based on Ulam’s spiral.

Ulam Labs is a Polish company, working with some of the brightest minds in the IT industry. So for the brand, we created an image that was appropriately serious, clean and solemn, yet technological and timeless. We based the whole theme on mathematics, modern technologies and actual pieces of code being created.

Ulam Labs, branding project by Creanso
Ulam Labs, branding project by Creanso
Ulam Labs, branding project by Creanso
03. Outcome
  • The branding we created helped the client achieve steady growth of several hundred percent over the first years of business.
  • After the image project, we continued our cooperation, which resulted in the design of two more company websites in the following years of operation.
  • Over the course of several years of cooperation, we have produced a wide range of materials – from presentations to corporate T-shirt designs.
Let's talk about your project
SEE ALL PROJECTS
HELLO