Brass Willow
Our rebranding for Brass Willow - a group of experienced trainers and consultants who provide support in complex Agile transformation projects
Brand Analysis, Key Visual, Communication Strategy, Visual Communication System, Logo Design, Copywriting.
Creating a unique and functional graphic system that a group of trainers identifies with and that emphasizes the brand’s connection to Scrum.org.
We developed a new color palette for the brand based on numerous discussions with the client. The main image became a double-exposed photograph of a yacht during a regatta and a team working on a project. This motif not only refers to the brand’s past image but also demonstrates how teamwork can overcome problems experienced during project implementation.
We wanted to build a professional image for Brass Willow while still associating this brand with happy thoughts. To accomplish this, we used a very casual motif of complementary color circles, which strengthens the link to Scrum.org. The design is crowned with a dynamic wave made of small and futuristic dots, conveying a message of flexibility, agility, and strength.
The end product is a professional brand image that appears to be customer-friendly while also responding fully to the client’s problem.
