Hildegardis Art
What was our challenge? To construct and develop a strong brand with the goal of becoming a market leader in the St. Hildegard recommended products area.
Competitive analysis, Key-visual, Communication strategy, Visual communication system, Image design.
Hildegardis Art is a health food store whose products also have a spiritual dimension. Our challenge was to create an image that is light, modern and interesting to the target group – regardless of beliefs.
We concentrated on properly defining the goals and developing a wireframe that considered the demands of various target groups. We created separate subpages for each of these groupings.
We carefully established the site’s aims and the personae it would target while working on the project charter and wireframe. We thoroughly examined Itmation’s cooperation models during the copywriting process so that we could explain them in a straightforward and understandable manner.
As a result, the redesigned site delivers Itmation’s collaboration offerings to each target audience in a simple, accessible, and easy-to-understand manner.
A specific and understandable website for different target groups. The created website is a tool for salespeople who can refer potential customers to it.
