PiastClinic
We have worked with the PiastDent brand for years. Through continuous development and market demand, the client decided to expand services to include aesthetic medicine and osteopathy treatments.
Brand Analysis, Communication Strategy, Key Visual, Visual Communication System, Logo Design, Copywriting.
How do you turn a dental office into a clinic with a wide range of services without losing the trust of existing customers?
We learned about the client’s vision and plans for growth during our discussions. We learned about the industry and how other companies communicated by analyzing the competitors.
We concentrated on retaining portions of the image when working on it so that current customers would still recognize the brand after the rebranding. The image was then enlarged with additional features.
The concept of communication is directly related to the brand’s action, which addresses the root cause of a specific situation holistically. In its business, the brand emphasizes a comprehensive and innovative approach to medicine.
- A refreshed look to match the company’s current operations
- Graphic style as a basis for further marketing efforts
