Dasforma - Picasso, cubism and wax for The Witcher, Instagram or Iron Maiden | Creanso
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Stage / 01.1 BRANDING

Dasforma

We created communications for Dasforma, a market leader in wax and concrete cast advertising gadgets with customers like Iron Maiden and CD Projekt Red.

Scope

Brand Analysis, Key Visual, Communication Strategy, Visual Communication System, Logo Design, Copywriting.

Dasforma, branding project by Creanso
Dasforma, branding project by Creanso
Dasforma, branding project by Creanso
01. Challenge

How can the prestige of the product and the advanced technological process be conveyed in the communication of a brand that should be linked with joy and pure fun? We built the Dasforma brand picture and blended it with the brand’s own communication style.

02. Solution

Unconventional projects necessitate unorthodox solutions. As a result, we kicked off the Dasform implementation with a unique workshop… outside. The easygoing environment of the meeting was directly carried into the project, which was a unique strategy.

Cubism provided the answer to the blend of art, entertainment, and brand values during the design stage. A nice example is the dynamic logo, which can be created using any available forms and colors. Exactly what buyers of the brand can do with its items.

Finally, two levels of graphic sophistication were added to visual communication. The first explains the product, while the second demonstrates the brand itself.

Dasforma, branding project by Creanso
Dasforma, branding project by Creanso
Dasforma, branding project by Creanso
03. Outcome

Stworzony przez nas wizerunek pomógł klientowi osiągać stały, kilkusetprocentowy wzrost przez pierwsze lata działalności.

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