Hwesta: A new brand image that wants to start over
Hweściary is what? Intense, with a distinctly masculine code and an encouragement to get out into nature. Check out the new brand image that gave rise to major changes in the client's business.
Rebranding, Key-visual, Analiza marki, Strategia Komunikacji, System Komunikacji Wizualnej, Rozwój i odświeżenie wizerunku.
Hwesta is a distributor of apparel and military and outdoor accessories that has based its business on marketplaces for the past 10 years. Our challenge? To build a strong image that will allow us to sell effectively through our own online store.
We started our cooperation by taking care of the backstage, i.e. the proper functioning of the already operating online store and support in basic marketing, providing the client with a steady flow of funds to finance the project.
In the next stage, we started working on the rebranding, going through the stage of the brief, analysis of the competition and the target group, up to the strategy and finally the new, refreshed brand identity. Then we gave it life – activating communication in social media, newsletter and online store.
- Hwesta has gained distinctiveness and memorability, with a distinctive graphic motif providing the perfect backdrop for the products it sells.
- The brand image has been made consistent across all customer touch points.
