Polanica Park - A local developer with a love for the region | Creanso
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Stage / 01.1 BRANDING

Polanica Park

Our client has been in the development and tourism market for 20 years. We created an image for one of its brands for the sale of investment apartments in Polanica Zdrój.<br><br> See how we showed the qualities of this investment.

Scope

Brand Analysis, Communication Strategy, Key Visual, Visual Communication System, Logo Design, Copywriting.

Polanica Park, branding project by Creanso
Polanica Park, branding project by Creanso
Polanica Park, branding project by Creanso
01. Challenge

Stand out in the investment apartment market, which has recently grown in popularity, and investments are increasing.

02. Solution

We focused on the client’s strong link with the region to differentiate it and stress its values and the local aspect of its business. We underlined his passion for Polanica-Zdrój and incorporated it as a fundamental feature in our design.

We highlighted the client’s passion for and understanding of the region with a distinctive graphic motif and wording. The arc-based graphic design recalls Polanica-Zdrój’s distinctive architectural components, including as doors, windows, and fountains.

Polanica Park, branding project by Creanso
Polanica Park, branding project by Creanso
Polanica Park, branding project by Creanso
03. Outcome
  • Systematize our communication methods. We established how the customer should communicate, with whom, and for what reason.
  • The created graphic theme is unique and perfectly matched to the region in which the development project is located.
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